|View printer-friendly version|
|Local.com(TM) Top Ten Traffic Gainer in December|
|IRVINE, CA, Jan 24, 2007 (MARKET WIRE via COMTEX News Network) -- Local.com (NASDAQ: LOCM), a leading local search engine, was ranked
among the Top 10 Gaining Properties by percentage change in unique
visitors for the month of December 2006, according to comScore's
Media Metrix report, released January 16
The comScore report cites holiday shopping as the dominant driver for the increased number of web surfers in December.
Local.com benefited from a large number of users who went online to search for merchandise to purchase at local retailers. comScore reports that local searches by U.S. Internet users have virtually doubled in 2006 and that 25 percent of all Internet searches are "local" in nature. Local searches include everything from finding store locations and getting driving directions to finding products and services.
Other Top 10 Gainers include Borders, OfficeMax, and BarnesandNoble.com.
Local.com consistently makes comScore's Top 100 list of most frequented websites. The December comScore Media Metrix report lists Local.com ahead of such brands as MTV, the New York Times, NBC, USA Today, and Fox News.
"We're pleased with our growth in December," said Jennifer Black, VP Marketing, Local.com. "We continue to refine our online marketing, as well as integrate new content in order to drive organic traffic to the site."
The study was conducted by comScore Networks, Reston, Va., a global leader in measuring the digital age which researches Internet browsing and transaction behavior.
Local.com (NASDAQ: LOCM) is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA(R) and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.CONTACTS:
Madison Alexander PR
Paula Brici Madison Alexander PR
Investor Relations Contact:
BPC Financial Marketing