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Local Corporation Provides Location-Based Product Data for Microsoft’s Bing

IRVINE, Calif.--(BUSINESS WIRE)--Sep. 5, 2013-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that the company has signed an agreement with Microsoft, Inc. to provide location-based local product data for Bing.

As part of the agreement, Local Corporation's Krillion™ shopping data platform is helping power Bing's local product search results, including relevant retail locations, brands, categories, and product availability data and details.

"We're pleased to be partnering with Bing to provide relevant local product shopping information to millions of consumers," said Heath Clarke, Local Corporation, chairman and CEO. "Our dynamic local product data enhances the online shopping experience for consumers by providing them with valuable information about which retailers carry the products they are looking for."

According to a study conducted by Local Corporation and the e-tailing group, consumers are increasingly relying on non-store channels such as search for researching prior to purchase. The study also reports that 90 percent of shopping still involves a trip to the store and almost half of consumers reported spending 50 percent or more of their shopping time researching products online.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Microsoft and Bing are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Source: Local Corporation

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com

Upcoming Events
Local Corporation at Rodman & Renshaw Global Investment Conference
Wednesday, September 10, 2014 10:00 a.m. ET

Investor Contact


Media Contact
Cameron Triebwasser
Associate VP,
Corporate Communications
Phone: 949.789.5223
Email:
ctriebwasser@local.com